New Product Development is the Key to Apple's Marketing Success Coursework

New Product Development is the Key to Apple's Marketing Success - Coursework Example The latest product introduced by Apple is the iPhone 4S. Apple announced the launch of iBooks 2 for iPad which would feature iBooks textbooks, iTunes U application for iPhone, iPad and for iPod touch (Apple Inc-a, 2012). Apple aims to bring the best experience for its customers through its product and services. The business strategy of Apple is to leverage the unique abilities of designing and developing the company’s own operating system, software and hardware in order to provide its customers with superior products and innovative designs. The company believes in innovation which is the key strategy for the success of the company; as a result, Apple invests in its research and development in order to introduce new and innovative products. Apart from its R&D, the company also invests in its marketing and advertisement as a part of Apple strategy to stay ahead of its competitors. Apple strategy also includes expansion of its distribution network to reach more clients and provid e the potential customers with high quality of sales and post purchase experience (Apple Inc, 2011, p.1). New Product Development Any changes made to a product are termed as new product development. ... New product development is one of the key strategies of Apple; it is through new product that the company has been able to taste success being one of the leading companies globally. Apple launches new product in the markets to stay ahead of its competitors, to continue the product life cycle, to give the customers what they need, and to enhance the strategy. According to Steve Jobs, new product lines tend to give people the products which are needed by the consumers. The company expresses its vision with the help of its product, exciting the customers and making them proud of owing an Apple product. The life cycle of any product needs to be modified carefully. Apple introduces new product when its earlier products are entering the maturity phase of the PLC giving no or less chance to its competitors to stay ahead. Thus, with continuous innovation, Apple provides a huge competitive edge over its competitors and helps in maintaining its number one position. With its innovation strategy the company has introduced many new products and also planned to launch few more in the coming years or so. Apple has applied a strategy of continuously milking its cash cow and has done a fantastic job. Each of its products, ranging from the Mac, iPhone, and iPod has been fertile, speaking about leverage designs and supply chain. The main motive of milking its product is to stay competitive in the market. Apple product possesses elegant design which integrates software, hardware and its services. One of the closest competitors of Apple is Android which has come up with similar products and is doing quite well in the market. Therefore, Apple should constantly introduce new products with elegant design which is the USP of Apple for its consumers. Apple

The Revolt of the City by Samuel Lubell Essay Example | Topics and Well Written Essays - 750 words

The Revolt of the City by Samuel Lubell - Essay Example In the third chapter of the book, â€Å"the revolt of the city†, the author describes the revolution that takes place in the event following up to the elections and the even after it. Samuel Lubell says that in the political America of today a two-party system is considered as the pioneer of the prevalent alternating one-party rule. He says that there is a "sun" party denoting the majority party and a "moon" party denoting the minority party. He describes that these majority parties is responsible for dealing the issues of any particular period and fights over it. The world saw that in the 1980s, Republicans ceased the entrepreneurial energies and the democrats did not and so the cold war was ended. This can be denoted as the republican’s â€Å"sun† period. These days the Democrats are on the rise and dominate the system by taking over the economic and the health care issues. The human’s belief proves that humans are most irrational and puzzling ways that the human mind works. Lubell was a sociologist as well. The elections proved the democratic incompetent Harry Truman to be the better man. Even though his ratings had to gone down to 23 percent before the elections but he still won. Every person, every poll, every survey and every pundit predicted the democrat to be solely defeated by the republican Thomas E. Dewey. But, instead the democrat, Harry Truman, won in history’s most startling turn of events in the elections of the 1948. Everyone was so stunned with the outcome that the republicans gasped with shock. Lubell set out to determine the cause of such a turn of tables. This defeat set the entire place on fire and the people on edge. People set out to revolt and a revolution turned up. Lubell went around the country, through a small Midwestern town to Washington dc. The mid2western town was founded at the start of 19th century by the Germans; Lubell was very much amazed to find out that this town had supported Dewey throu gh and through, even though everyone knew that Truman would have been a very logical economic decision for the town’s people. The town’s people said that they had never forgotten the democrat, President Woodrow Wilson, who dominated in 1917. He had declared war on Germans. As the town was full of Germans, so they had not forgiven him. Because of this war, the entire country was full of anti-German feelings and deeply despised that town’s people. And they had been greatly dishonored and mistrusted by everyone. So even after two World Wars, they had not forgotten the democrat president and like natural human behavior were not thinking logically or rationally about the economics of themselves. Samuel Lubell says in his book that â€Å"Whenever a new majority coalition comes into dominance, as the Democrats in toppling the old Republican ascendancy, it brings with it a distinctively different orbit of political conflict. This orbit also governs the movement of stru ggle within the minority party.† Although Lubell wrote this book in the 1951, but the theories of this book are still alive and fresh today. Lubell wrote both profoundly simple politics and simply profound politics. What his book reveals his that, when a political party has had a history of events strung along it just for the sake of victories, and so is presented as the majority party or the â€Å"sun†