The Aesthetic Movement

Introduction Just like every other area in life that has movements which advocates for the rights of people who have subscribed to the movement, the concept of art also has its own movement which is known as the aesthetic movement.Advertising We will write a custom essay sample on The Aesthetic Movement specifically for you for only $16.05 $11/page Learn More The core values that govern this movement have no strict definition with the movement encompassing the various art fields like metalwork, woodwork, fine art, literature and textiles. The argument that was fronted by this movement was that art was not established or did not come into being for the purpose of being useful in the practical perception but instead was meant to be an independent or autonomous part of human life which ought to be allowed to exist independently as such. The cult of beauty on the other hand is an exhibition that is one of its kind which hopes to showcase the various types of artistic nature in various parts of the world and also seeks to show that art is a part and parcel of the day-to-day life. This discussion takes an in-depth look at this exhibition while it is analyzing its form and content. Key Characters of the Aesthetic Movement According to pioneers of the aesthetic movement art needed not be didactic. This means that art need not serve any particular purpose but it only needs to be beautiful. There was a lot of emphasis as far as feminine beauty is concerned. The art from Japan is said to have greatly influenced the movement of aestheticism. The cult of beauty was therefore a concept that was developed by aesthetes who saw beauty as the basic element in art. The key characteristics of the aesthetic movement include: Using symbols massively Making suggestions rather than making statements Sensuality Ensuring that there is rhyme between colour, words and music. Looking at various pieces that have been made by various artists, they are inspired by various themes which include literature, influence from Japan, wood that has been ebonized, porcelain and earthenware. The aesthetic movement greatly influenced dress, decoration and what is considered as lifestyle today. Aslin (1981) indicates:Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More â€Å"Artists and writers of the Aesthetic movement period maintained the belief that art should provide refined sensuous pleasure, rather than convey moral or sentimental messages. They believed that art did not have any didactic purpose; it need only be beautiful.† This exhibition also helps us appreciate the fact that art has come a long way back in the days when not so many people really understood what art was about until the present when exhibitions such as this can now be held. The exhibition has actually been divided into four different phases to show how art has undergone metamorphosis o ver the years to get to where it is today. This exhibition therefore gives a true historical perspective of the kind of growth that art has undergone. Art and its growth has influenced and been influenced by various aspects of life including politics. This exhibition seeks to recognize those who have been instrumental in bring changes in the country through their political will to cause changes in the perception that people had previously about art (Wilson 1989). Recognition must also be given to the fact that the Royal Academy back in the 1800s contributed largely to the growth of art by encouraging people to express their ideas through art. Culturally, this exhibition helps people appreciate the various cultures that the world embraces and the uniqueness of each culture. It is without a doubt that each culture has something to showcase and this can best be done through art. It is also a learning experience for many people who get to experience fast hand the culture of other people .Advertising We will write a custom essay sample on The Aesthetic Movement specifically for you for only $16.05 $11/page Learn More The culture of beauty began regaining recognition in the mid 1800s with pioneers such as Gabriel Rosetti, James McNeil and Edward Burne exploring all ideas and concepts that surrounded the beauty of a woman. Later, the idea of beauty was to be extended beyond that of a woman and this saw the culture of beauty grow into interior design and architecture. This saw a collaborations between experts in these two fields. Whistler who was an architect and Godwin who was designer collaborate in the design of the present day White House as well as furniture which was used back in the days and today as well (Thackara 1988). It is after this that those who were good in painting and combing painting and decoration of houses brought out a perfect outcome which attracted a large number of people including those who were initially opposed to the idea (Zukowski 2006). These people were on great demand at the time as the wealthy who wanted to have their houses decorates always engaged their services at a hefty cost. Companies in the manufacture of furniture at the time realized that they could make a kill by hiring this people and by then art had already gained wide recognition. It is during the final reign of Queen Victoria that the aesthetic movement gained yet another feather on its cap. This is when drawings were also included to become part of the great works of arts. While great progress has been made since the aesthetic movement was first established, it must recognized that the growth of this movement was not without its fair share of challenges. The various periods that exhibition is divided onto based on chronology is a clear indication that it has not always been a smooth ride for this movement that is now recognized as one of the greatest movements of the time.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Images to be displayed Every year the culture of beauty showcases various images and this year is no different. One of the images is ‘Bocca Baciata’ Dante Gabriel Rossetti which is one of the greatest works of art ever done by Dante Gabriel Rosette. Rosetti was one of the pioneers of art and brought a whole new meaning to painting which was not only provocative but sensuous as well. This great piece of art was done back in 1859 in London. It will be a perfect way to compare where art came from and how it has advanced over the years. (Laumbrone 1996; Parker and Pollock 1981). ‘Bocca Baciata’ Dante Gabriel Rossetti London 1859 Oil on panel Museum of Fine Arts, Boston Call I follow, let me die is yet another image that will be showcased in cult of beauty. This image was done by Julia Margaret Cameron back in the year 1867 in London. It is a portrait that is unconventional which shows Mary Hiller who was a maid of a parlor in Cameron. Mary Hiller is shown as h eroine who attained her status tragically belonging to the legend of Arthurian. The title of this portrait is drawn from the poem of Tennyson, Idylls of the King. With the display of this images people will have an opportunity to reflect the varying practices and principles that guides the schools that train in art. They will also be in a better position to make comparisons on the various changes that drawing has undergone from the 19th century to present day (Aslin 1981). â€Å"Call, I follow, I follow, let me die!’ Julia Margaret Cameron London 1867 Conclusion Art has come quite a long way. It may not appear so today, but the pioneers of what we are proud of as art fought great battles to bring art to where it is today. It was not easy but it was about convincing the rest of the world that it was something worth paying attention. The organization of the cult of beauty is great indication of the great steps that art as an aspect has made to come this far. It is thus import ant for those who are able to attend this exhibition to do so this and each and every year. There is always something new and unique and this gives people an opportunity to learn what they did not know and also give an insight to new ideas that people had not thought of. The aesthetic movement was a great idea and the cult of beauty was an even greater idea whose timing was perfect. It would have not come at a better time. With the culture of beauty people are now able to gain an in-depth understanding where the various types of beauty that women adorn originated from. From ornaments, to their kind of dressing to how they wear their hair all can be traced back to the pioneers of the aesthetic movement. This exhibition also recognizes the great efforts of those who have brought art to where it is now. References Aslin, E. (1981) The aesthetic movement: prelude to Art Nouveau. California: Excalibur Books. Laumbrone, L. (1996) The Aesthetic Movement. Michigan, Phaidon. Parker, R. and P ollock, G. (1981). Old Mistresses: Women, Art and Ideology. London: Routledge Kegan Paul. Thackara, J. (1988) Introduction Design After Modernism London: Thames and Hudson. Wilson, E. (1989) Through The Looking Glass: A History of Dress from 1860- present. London: BBC Book. Zukowski, K. (2006) Creating the artful home: the aesthetic movement. New York: Gibbs Smith. This essay on The Aesthetic Movement was written and submitted by user Raul C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

A Community Assessment of Rogers Park Essay Example

A Community Assessment of Rogers Park Essay Example A Community Assessment of Rogers Park Paper A Community Assessment of Rogers Park Paper This is a summary of the findings of a community assessment of Rogers Park. The purpose of this assessment is to determine the actual and potential health needs of the community. Conclusions related to real and potential health problems were drawn based on an analysis of the physical environment, and social facilities, communication, educational facilities, shopping facilities, and the local health care facilities of Rogers Park. Data was collected by tour around the neighborhood, personal observations, assessment of local publications, and by an analysis of selected statistical and demographic data. Specific statistical data included age distribution, annual family income by race, highest level of income completed, infant mortality rates, reportable illnesses, and the leading causes of death for the Rogers Park Community. A HISTORICAL OVERVIEW OF ROGERS PARK. Rogers Park is a small community that is located approximately ten mile north of Chicago’s Loop, at the northeast city limits. The Pottawattomie Indians first ceded the land in 1821. The first white settler to arrive was an Irish immigrant named Phillip Rogers, whom the community in now named after. The development of Rogers Park began with a  glacier that created the ridge that now gives Ridge Avenue its name (Chicago Sun-Times, 2000). The ridge was a raised shelf of land that extended west from the lakeshore. Ridge Road was the only route available at this time that permitted travel north or south through the Roger Park area. Ridge Road provided routes for mail delivery, trade travel, and stagecoach travels (Local Community Fact Book, 1990). The combination of the elevated marshy land, and easy access to textiles and other goods, encouraged Irish, Scottish, German, and English farmers to settle in along Ridge Road to further develop the land. After Phillip Rogers’s death in 1856, a substantial amount of land, 1600 acres, was passed on to his daughter Catherine, and her husband Captain Patrick Touhy. They were responsible for establishing and developing some of the first churches in the area. Captain Touhy collaborated with other settlers and eventually formed the Rogers Park Building and Land Company in 1873. It was also during this time that the Chicago and Northwestern Railroad established their presence in the area. The railroad facilitated easier access and transportation in and out of the community for the local residents. In 1878 Rogers Park was incorporated as a village with the natural boundaries west of Lake Michigan extending to the ridge of Ridge Avenue. When combined with the boundaries of Rogers and Devon Avenues, the area now recognized as Rogers Park became clearly defined. Clark Street, originally known as Green Bay Road, was an important Indian trail. It later served as the main link between Fort Dearborn in Chicago, and Fort Howard in Green Bay, Wisconsin. The early 1900’s were rapidly developing two story family homes in the eastern portion of Rogers Park. It was at this time that annexation to Chicago was greatly  welcomed by the local residents. Also, the residents of Rogers Park demanded that a park district be developed in their community at this time. Today Rogers Park has some thirteen public parks to its credit, as well as six field houses, which provides numerous extracurricular activities for both children and adults throughout the year. POPULATION As the population continued to grow, from a mere 3500 in 1893 to 7500 in 1904, there was yet another major development. The Jesuits purchased a twenty-acre space along Lake Michigan and developed what is recognized today as the Loyola University Campus. The arrival of Loyola University helped to ensure the community’s growth in providing a place for a higher education as well as the opportunity for employment. Through the construction and establishment of the school. Local Irish parishioners, being faithful and loyal, moved near Loyola University to utilize the newly built frame church that was constructed at the same time as the university campus. By the 1930’s Russian Jews were second in number only to the Germans throughout the Rogers Park area. From 1930 to 1950 the Jewish population nearly tripled, and by 1960 they were the largest ethnic group inhabiting the area. In 1950, the population of Rogers Park reached an all time high with over 62,000 residents inhabiting the area. Since that time, the population of Rogers Park has maintained a range between 55,000 and 60,000 (Local Community Fact Book, 1990). EDUCATION The elementary schools consist of classrooms, laboratories, music rooms, library, gym, computer rooms and cafeteria. High school students achieve scores averages for ACT is 22.   4 to 23. 7. The students in the elementary schools scores well on IGAP mathematics and reading skill tests Comparison of Educational Levels (Table 7a, 7b), These tables compare the  distribution of educational levels by race as well as by age between the period of 1980 and 1990 for the community of Rogers Park and the City of Chicago. We can see from the information presented, from 1980 to1990, that there was a 73% increase in the number of persons, 18 and over, who have reached the educational level of a bachelor’s degree. The table also shows that whites have had a 51% decrease in the numbers of those who have attained a bachelor’s degree from 1980 to 1990. Also, the total number of those who have attained their high school diploma within the 25+-year old  age group indicates a drop of 77% from 1980 to 1990. The total number of bachelor’s degrees achieved by the 25+ age group, across the board, including all of the races surveyed, indicates a decrease of 71% from 1980 to 1990. While there is a decrease noted in the white race, there is a definite increase noted in the black race from 1980 to 1990. The black race indicates a 34% increase in those who have graduated from high school, and a 32% increase in those who have obtained a bachelor’s degree. These tables indicate changes in the educational levels of all races within the  community of Rogers Park from the time period contained within the 10 year span. The drop in educational level attained by the white race could signify a shift of the more educated whites out of the neighborhood. The rise in the numbers of blacks, who have attained a higher number with a higher level of education, may signify that with higher education comes higher pay and those included in this category may be capable of better affording the cost of living in the Rogers Park community. The park dist: conducts seminars, and classes about Teen pregnancy, and D. A. R. E. programs.

New Product Development is the Key to Apple's Marketing Success Coursework

New Product Development is the Key to Apple's Marketing Success - Coursework Example The latest product introduced by Apple is the iPhone 4S. Apple announced the launch of iBooks 2 for iPad which would feature iBooks textbooks, iTunes U application for iPhone, iPad and for iPod touch (Apple Inc-a, 2012). Apple aims to bring the best experience for its customers through its product and services. The business strategy of Apple is to leverage the unique abilities of designing and developing the company’s own operating system, software and hardware in order to provide its customers with superior products and innovative designs. The company believes in innovation which is the key strategy for the success of the company; as a result, Apple invests in its research and development in order to introduce new and innovative products. Apart from its R&D, the company also invests in its marketing and advertisement as a part of Apple strategy to stay ahead of its competitors. Apple strategy also includes expansion of its distribution network to reach more clients and provid e the potential customers with high quality of sales and post purchase experience (Apple Inc, 2011, p.1). New Product Development Any changes made to a product are termed as new product development. ... New product development is one of the key strategies of Apple; it is through new product that the company has been able to taste success being one of the leading companies globally. Apple launches new product in the markets to stay ahead of its competitors, to continue the product life cycle, to give the customers what they need, and to enhance the strategy. According to Steve Jobs, new product lines tend to give people the products which are needed by the consumers. The company expresses its vision with the help of its product, exciting the customers and making them proud of owing an Apple product. The life cycle of any product needs to be modified carefully. Apple introduces new product when its earlier products are entering the maturity phase of the PLC giving no or less chance to its competitors to stay ahead. Thus, with continuous innovation, Apple provides a huge competitive edge over its competitors and helps in maintaining its number one position. With its innovation strategy the company has introduced many new products and also planned to launch few more in the coming years or so. Apple has applied a strategy of continuously milking its cash cow and has done a fantastic job. Each of its products, ranging from the Mac, iPhone, and iPod has been fertile, speaking about leverage designs and supply chain. The main motive of milking its product is to stay competitive in the market. Apple product possesses elegant design which integrates software, hardware and its services. One of the closest competitors of Apple is Android which has come up with similar products and is doing quite well in the market. Therefore, Apple should constantly introduce new products with elegant design which is the USP of Apple for its consumers. Apple

The Revolt of the City by Samuel Lubell Essay Example | Topics and Well Written Essays - 750 words

The Revolt of the City by Samuel Lubell - Essay Example In the third chapter of the book, â€Å"the revolt of the city†, the author describes the revolution that takes place in the event following up to the elections and the even after it. Samuel Lubell says that in the political America of today a two-party system is considered as the pioneer of the prevalent alternating one-party rule. He says that there is a "sun" party denoting the majority party and a "moon" party denoting the minority party. He describes that these majority parties is responsible for dealing the issues of any particular period and fights over it. The world saw that in the 1980s, Republicans ceased the entrepreneurial energies and the democrats did not and so the cold war was ended. This can be denoted as the republican’s â€Å"sun† period. These days the Democrats are on the rise and dominate the system by taking over the economic and the health care issues. The human’s belief proves that humans are most irrational and puzzling ways that the human mind works. Lubell was a sociologist as well. The elections proved the democratic incompetent Harry Truman to be the better man. Even though his ratings had to gone down to 23 percent before the elections but he still won. Every person, every poll, every survey and every pundit predicted the democrat to be solely defeated by the republican Thomas E. Dewey. But, instead the democrat, Harry Truman, won in history’s most startling turn of events in the elections of the 1948. Everyone was so stunned with the outcome that the republicans gasped with shock. Lubell set out to determine the cause of such a turn of tables. This defeat set the entire place on fire and the people on edge. People set out to revolt and a revolution turned up. Lubell went around the country, through a small Midwestern town to Washington dc. The mid2western town was founded at the start of 19th century by the Germans; Lubell was very much amazed to find out that this town had supported Dewey throu gh and through, even though everyone knew that Truman would have been a very logical economic decision for the town’s people. The town’s people said that they had never forgotten the democrat, President Woodrow Wilson, who dominated in 1917. He had declared war on Germans. As the town was full of Germans, so they had not forgiven him. Because of this war, the entire country was full of anti-German feelings and deeply despised that town’s people. And they had been greatly dishonored and mistrusted by everyone. So even after two World Wars, they had not forgotten the democrat president and like natural human behavior were not thinking logically or rationally about the economics of themselves. Samuel Lubell says in his book that â€Å"Whenever a new majority coalition comes into dominance, as the Democrats in toppling the old Republican ascendancy, it brings with it a distinctively different orbit of political conflict. This orbit also governs the movement of stru ggle within the minority party.† Although Lubell wrote this book in the 1951, but the theories of this book are still alive and fresh today. Lubell wrote both profoundly simple politics and simply profound politics. What his book reveals his that, when a political party has had a history of events strung along it just for the sake of victories, and so is presented as the majority party or the â€Å"sun†

The Reasons And Solutions Of Developing Gap

The Reasons And Solutions Of Developing Gap Now with the open world market, many people increase confidence that the developing gap between developing and developed countries. However the opposite reality shows that after World War Two, this developing gap has been increasingly widened. According to a British expert, if developing countries income remains at the level of 5% of developed countries, then the absolute gap in income needs 40 years to be eliminated. (Robert Hunter Wade, 2004) So what are the reasons for the widening developing gap? Developed countries selfishly believe that developing countries should be responsible for such consequence by themselves, and they also find many evidences to blame developing countries, but of course they are just tricks rather than truths. This paper will analyze these tricks one by one and then find real reasons for the developing gap. The first one is about international trade. China is often blamed as using productions with the lowest costs and prices to trade in international market. Yes China does, and many developing countries also do as China does, but before we blame them without consideration, we should think about the reason why most developing countries go such a way, or say whether there is a rule inside the phenomena. Theories from Macroeconomy prove that economy development needs to take comparative advantages. So to developing countries, low-cost industries, such as manufactory, should be developed at first. Actually those successful countries or areas which got high speed of increase in economy, such as Japan, Korea, Singapore, Hong Kong, and Taiwan, were all developing manufactory at first. But why developing countries cannot get such success at current time? The reason is simple: rules are more controlled by developed countries. The most obvious trap is the increasing pricing gap between low and hi gh levels of products. Among so many victims of the pricing gap, India is a typical one. From 1960s to 1990s, main types of export goods of India were handwork production, clothing, simple machinery, leather, cotton yarn, tea-leaf, while the main types of import goods were petrochemicals and high-technological machinery. (Global Forum Official Website, 2005) Thus India suffered adverse balance trade deficit for 30 years, and even now India still doesnt have a full industrial system. China also has suffered the negative influence from the developing method of exporting simple productions although rarely has suffered adverse balance trade deficit. So we can see that actually developing countries are victims of this bad globe economic institution made by developed countries. However now developed countries blame the victims first and they believe that developing countries deserve to suffer poverty because they use this method to develop their international trade. What a ridiculous char ge! The second reason of the developing gap, of course is come from developed countries, is about the global warming. With the growth of this issue, who should be responsible for this issue also becomes an issue. Depending on their perfect relation or say international influence ability and rich sources on medias, developed countries owe the cause of global issue to developing countries, especially China and India, and believe that the environmental problems influencing development in developing countries should be responded by developing countries themselves. First some western experts write some articles to blame developing countries. In the article titled Population Growth and Global Warming, the author John Bongaarts gave such a theory to owe this to developing countries: because of the increase in population size and income per capita in developing countries, their energy consumption would exceed developed countries, and they would also increase the deforestation, which would be the new main reason of global warming. At the end of this article, the author owed responsibility to those MDCs, of course implying China and India. So what about the truth? According to report from World Bank, the carbon emission per person of China was 4.1 ton in 2009, which is one-fifth of U.S, and one-half on Britains (Economy Reference, 2009). Western experts blame that its no use to compare by the standard of carbon emission per person because Chinas total emission is the highest in the world, but actually they are tricking people again. Economy serves for everyone, and development includes the improvement of peoples lives, so carbon emission per person matters not only the total emission but also the healthy development, especially peoples lives. Now even peoples daily energy consumption in developed countries is much higher than in developing countries, even drying cloths needs machine, no need to say energy consumption for industries. So following developed countries suggestio n, the most of world population needs to bear low life level to let very few people in developed countries to enjoy the high energy consumption, in the long run. How virulent goal developed countries want to achieve can be seen. Developed countries also owe developing gap to the problems inside developing countries inside management, such as corruption and low efficiency. Yes, such problems do matters the developing gap the most. But developed countries play the same trick, called a thief calls Stop thief' in China, again at this point: even these actually should be responded by developed countries. According to experts Daron Acemoglu, Simon Johnson, and James A. Robinsons research, three truths responsible for the gap between former colonies and colonizers, and even different colonies, should be noticed: first, there are different types of institutions for different colonies, one is called Neo-Europes, which means the settlers tried to replicate European institutions on there, and the most successful former colony, United Stated appeared, now this former biggest benefited becomes the biggest ruler of the world, and another type of colony institution is called extractives states, of which main purpose was ju st to transfer as much of the resources of the colony to the colonizer, and thus colonies under this institution were of course victims, and those LDCs in current time all suffered such a institution before; second, the reason for such difference between colonies is that some colonies were comfortable for settlers to stay, such as U.S., and some were not, such as those LDCs; third, the colonial state and institutions persisted even after independence, so managing problems in some former colonies are still with the current LDCs now. (Daron Acemoglu, Simon Johnson, and James A. Robinson, 2001) So how cheeky it is that some people say that developing countries should be responsible for their poverty by themselves because of their own inside problems. One thing need to be noticed is that while there are some justice experts in developed countries now are discovering these cruel truths, some Chinese now are helping developed countries to spread their ridicules explains about such problems. China also suffered invasion from outside and the negative influences from such invasion, so Chinese can never accept being cheated again by this kind of explains. If such dangerous trend develops, China will really pay new prices because this real inside problem, so just blaming developed countries becomes not useless, and the first solution is to eliminate such betrayers. Then we should summarize more experience about global competition, for example how to negotiate about prices of minerals. But we believe that things will turn to be better in the future.

teh rechartering of the national bank by Andrew Jackson :: essays research papers

The Rechartering of the National Bank In 1832, a Renewal Bill for the United States Bank came up to the President, Andrew Jackson. He vetoed this bill for the Bank, and in the address that he included with the veto stated that he knew that this would be an issue, and that people would not like it. He told in this address all of the clear and obvious reasons why he vetoed against the bank.   Ã‚  Ã‚  Ã‚  Ã‚  First, Andrew Jackson, aimed towards all of the strict constructionists, brought up the point that the formation of a national bank is not in the Constitution, and therefore there is no reason why we should be able to use it. President Jackson also said how the national bank is â€Å"rebellious of the rights of the states, and dangerous to the liberties of the people†. Jackson could see that the bank was a monopoly, and the danger that this could bring. He said how the bank is run primarily by 25 people, 20 of which are elected by the bank stock holders, the other five are elected by the bank officials themselves, who in the long run can keep reelecting themselves, and corruption is bound to follow.   Ã‚  Ã‚  Ã‚  Ã‚  The main point that President Jackson made in his address for the veto was that too much of the money in the U.S. Bank was from foreign countries. When private stockholders from other countries don’t pay their debts, it hurts the U.S. economy, but even worse then that is the foreign business that the bank does creates an incredible amount of foreign dividend that the U.S. citizens have to pay for, in their taxes. The President says that the banking system should be entirely American; all of the stockholders in the United States Banking system should consist of U. teh rechartering of the national bank by Andrew Jackson :: essays research papers The Rechartering of the National Bank In 1832, a Renewal Bill for the United States Bank came up to the President, Andrew Jackson. He vetoed this bill for the Bank, and in the address that he included with the veto stated that he knew that this would be an issue, and that people would not like it. He told in this address all of the clear and obvious reasons why he vetoed against the bank.   Ã‚  Ã‚  Ã‚  Ã‚  First, Andrew Jackson, aimed towards all of the strict constructionists, brought up the point that the formation of a national bank is not in the Constitution, and therefore there is no reason why we should be able to use it. President Jackson also said how the national bank is â€Å"rebellious of the rights of the states, and dangerous to the liberties of the people†. Jackson could see that the bank was a monopoly, and the danger that this could bring. He said how the bank is run primarily by 25 people, 20 of which are elected by the bank stock holders, the other five are elected by the bank officials themselves, who in the long run can keep reelecting themselves, and corruption is bound to follow.   Ã‚  Ã‚  Ã‚  Ã‚  The main point that President Jackson made in his address for the veto was that too much of the money in the U.S. Bank was from foreign countries. When private stockholders from other countries don’t pay their debts, it hurts the U.S. economy, but even worse then that is the foreign business that the bank does creates an incredible amount of foreign dividend that the U.S. citizens have to pay for, in their taxes. The President says that the banking system should be entirely American; all of the stockholders in the United States Banking system should consist of U.

Dueling Computers

1. Do you think Apples comparison advertising between Mac and PC works? Why or why not? From a personal perspective, it almost seems as thought that everything that Apple does turns to gold in some sort, including their advertising campaign. This campaign better known, as â€Å"Get a Mac† appears to require thought at first glance due to the uncommon nature of comparing two objects, but is truly straightforward. Apples uncharacteristic way for comparison, I believe is the true reason for its success. This advertising ploy is somewhat comical but also gives life to two competitive computer operating systems, which in any case could be uninteresting. With this being said I absolutely think that apples comparison advertising between Mac and PC works, myself being proof. When this advertising campaign began I really did not know much about a Mac mostly due to the computers that I have owned were a PC. When I first saw this campaign the first thing that caught my eye was that PC’s were much more vulnerable to viruses as to Mac’s. Apple did a great job at showing this by simulating two actors as if they were computers. I believe this also caught the eye of the computer illiterate nation as well. These comparison commercials were easy to follow and made a very complicated product easy to understand. 2. How important do you think each of these elements of the commercial is to the campaign’s success: music, actors, dialog, setting, and tone? Although all of these elements work great in creating a successful commercial collectively in other campaigns, but I find some of them are not relevant to the success of Apple. For instance, I myself had to go to YouTube and research the elements of the commercials due to some not as appealing as other were. Music- Generally I think music is a key aspect in commercials and sets the mood for its entirety, but the music in Apple’s advertising campaign was somewhat vague and forgettable. While the music was somewhat dull it did allow for the understanding of the actors dialogue. Actors- Although these actors were not exceptionally well known as a superstar athlete or a movie star, they did appear in some other types of television. This I believe gives the television audience some sort of familiarity with the two actors. The actors did however work well together in showing the differences between the PC and Mac. Dialogue- This commercial used dialogue that a computer illiterate was able to understand. In my life experiences simple and to the point was always the best way of putting things, especially in a business type atmosphere. Setting- The setting of these commercials was a blank background. This I believe is a metaphor for the simplicity and user-friendly Apple products. Tone- The tone of the advertisement was somewhat vague but worked perfectly for Apple and its appearance. I do not think that this was a great element for this advertisement. 3. What audience that is Apple trying to reach with these ads? I believe the simplicity of these adds and Apples products are more focused toward the more technical handicapped individual, especially those of which that still use and own a PC. Their commercials look down on PC’s and give examples of why the apple product is better than others. Apple appears to keep much of their advertising extremely simple and easy to follow.